Ontario Teachers’ Pension Plan (OTPP)
Usability Testing and Website Redesign
With $140 billion in assets, the Ontario Teachers’ Pension Plan (OTPP) is the largest single-professional pension plan in Canada. It invests and manages the pensions of over 300,000 teachers in Ontario.
The OTPP needed to conduct usability testing on their newly designed information architecture and personalized content for the Members/iAccess section of the otpp.com website. The goal was to create better member experience but to take a long-term approach. We wanted to define what the member experience would look like 3-5 years out.
The Ontario Teachers’ Pension Plan wanted to push the envelope and be a leader in their space. They had a desire to create an experience that would be like Amazon – a comfortable, casual site that showed what the person was looking for, as well as additional information that the user might be looking want.
We took what we learned from our usability testing and created a new information architecture. This led to wireframes to identify the new user experience and reorganized content. We created a new look and feel, aligning with existing brand and style guidelines. This included new icons to help users easily identify key info so that they could find the content they were looking for. The site was a responsive design so the experience was great no matter what size screen users found us on – desktop, tablet or mobile.